Weightlifter Sarah Robles is an incredible athlete, but outside the world of squats and snatches, barely anyone knows her name. And even though she's the U.S.’s best chance at an Olympic medal, she'll never get the fame or fortune that come so easily to her fellow athletes — in part because, at 5 feet, 10.5 inches and 275 pounds, she doesn't fit the ideal of thin, toned athletic beauty.
But that doesn't mean much when it comes to signing the endorsement deals that could pay the bills. Track star Lolo Jones, 29, soccer player Alex Morgan, 22, and swimmer Natalie Coughlin, 29, are natural television stars with camera-friendly good looks and slim, muscular figures. But women weightlifters aren't go-tos when Sports Illustrated is looking for athletes to model body paint in the swimsuit issue. They don’t collaborate with Cole Haan on accessories lines and sit next to Anna Wintour at Fashion Week, like tennis beauty Maria Sharapova. And male weightlifters often get their sponsorships from supplements or diet pills, because their buff, ripped bodies align with male beauty ideals.