Weightlifter Sarah Robles is an incredible athlete, but outside the world of squats and snatches, barely anyone knows her name. And even though she's the U.S.’s best chance at an Olympic medal, she'll never get the fame or fortune that come so easily to her fellow athletes — in part because, at 5 feet, 10.5 inches and 275 pounds, she doesn't fit the ideal of thin, toned athletic beauty.
“You can get that sponsorship if you’re a super-built guy or a girl who looks good in a bikini. But not if you’re a girl who’s built like a guy,” she says. The 23-year-old from California became the highest ranked weightlifter in the country last year after placing 11th at the world championships, beating out every male and female American on the roster. On her best day, she can lift more than 568 pounds — that’s roughly five IKEA couches, 65 gallons of milk, or one large adult male lion.
But that doesn't mean much when it comes to signing the endorsement deals that could pay the bills. Track star Lolo Jones, 29, soccer player Alex Morgan, 22, and swimmer Natalie Coughlin, 29, are natural television stars with camera-friendly good looks and slim, muscular figures. But women weightlifters aren't go-tos when Sports Illustrated is looking for athletes to model body paint in the swimsuit issue. They don’t collaborate with Cole Haan on accessories lines and sit next to Anna Wintour at Fashion Week, like tennis beauty Maria Sharapova. And male weightlifters often get their sponsorships from supplements or diet pills, because their buff, ripped bodies align with male beauty ideals.
Meanwhile, Robles — whose rigorous training schedule leaves her little time for outside work — struggles to pay for food. It would be hard enough for the average person to live off the $400 a month she receives from U.S.A. Weightlifting, but it’s especially difficult for someone who consumes 3,000 to 4,000 calories a day, a goal she meets through several daily servings of grains, meats and vegetables, along with weekly pizza nights.
Because of her financial troubles, Micela donates much of his time and pays to travel with Robles to competitions. Most Olympians make money through their governing bodies, as well as sponsorships, endorsements, speaking engagements, and the like. These endorsements can be worth six figures or more — like Michael Phelps’ $1 million deal to be a spokesman for Mazda in China — or they can compensate athletes with free equipment or products. PowerBar is Robles’ only product sponsorship and her name isn’t yet big enough to land her any big special appearances.
“I still have bad thoughts about myself, but I’ve learned that you have to love yourself the way you are,” Robles says. “I may look like this, but I’m in the Olympics because of the way I am.”