The coming $315 LeBron X Nike Plus, due in the fall, is expected to come embedded with motion sensors that can measure how high players jump. The LeBron 9 PS Elite basketball shoes, which currently retail for $250, feature Nike's signature swoosh in metallic gold.
Hmm, gold. Sounds like a good investment. Nike is actually ordering stores to stopholding buzz-building midnight releases of their new shoes because we, the consumers, always line up and start riots and fight each other for the privilege of buying Nike's newest products.